Just How Big Is A Billion?

As leading game developer Kwalee hits 1 billion installs, see what this massive number really looks like.

Leamington Spa, January 30, 2023 ​ - Kwalee, a global game studio has announced today that it has reached a major milestone of over one billion installs of its mobile app games. Did you know such a massive industry was hidden in the palm of your hand?

But what does one billion really look like? Kwalee has created a video that puts these big numbers in perspective.

A billion seconds is over 31 years and a billion hours adds up to more than 114,000 years. That's longer than the entire history of human civilisation. The average gamer spends just under eight and a half hours playing each week, so it would take them nearly 2.3 million years to rack up a billion hours of playtime. A typical human has 39 trillion bacteria cells, so you’d find a billion bacteria in just 2 grams of your body. That’s the same weight as two toe nails.

Here’s the video - featuring everything from planets to pixels, and bubbles to burps.


So, what does Kwalee's billion installs mean for the average person? 

It means that people worldwide are spending a lot of their free time playing and enjoying Kwalee's mobile games. These games have become a significant part of people's daily lives, providing entertainment, escapism and relaxation for players everywhere.

"We’re thrilled to have reached this incredible milestone," says David Darling CBE, founder and CEO of Kwalee. "It's a testament to our team's hard work and dedication, as well as the support of our players. We look forward to continuing to create and release fun and engaging games for all to enjoy."

With over a billion installs, Kwalee has joined an exclusive club as one of the world's most successful mobile game developers. Kwalee’s expert teams, from the UK to China, will continue to push the boundaries of mobile gaming and create new and exciting experiences for the next billion players around the world. Find out more about Kwalee.

Kwalee Media Contact

To address your queries regarding a career at Kwalee, a game development and publishing partner deal with them, or general information about the company itself, please reach out to the following company representative.

Joanna Mazur

PR Manager, Kwalee

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About Kwalee

Kwalee is a games publisher and developer based in Leamington Spa, UK, which boasts more than 1 billion installs on mobile platforms with games such as Teacher Simulator, Draw it, Bake It, Shootout 3D, Rocket Sky! and Line Up: Draw the Criminal. The company also publishes a growing catalogue of PC and console titles including Eternal Hope, Tens, Scathe, and Wildmender along with the upcoming titles ROBOBEAT, Space Chef, The Precinct and The Spirit of the Samurai.

Founded by games industry icon and Codemasters co-founder David Darling CBE, who is joined by a fast-growing team of global gaming experts with studios in the UK, India, Portugal and China and remote team members all over the world, Kwalee is on the lookout for high-quality games to publish on all platforms and encourages developers to get in touch.

Outside of its games, Kwalee is also highly active in the industry, as an ambassador of not-for-profit organisation Women in Games and a regular supporter of the charity SpecialEffect.