Kwalee Recruits Industry Veteran As Its First Head of Casual Mobile Games

Callum Godfrey brings experience from King, Activision and EA to support Kwalee’s expansion into casual games market

FRIDAY 27TH MAY 2022 – Kwalee has found its Head of Casual Mobile Games in industry veteran and free-to-play gaming specialist Callum Godfrey. 

Matching the award-winning publisher’s ambitions to significantly expand its focus on casual mobile game development and publishing, Godfrey brings experience of working on some of the world’s most profitable gaming franchises, including Farm Heroes Saga and Call of Duty. He will oversee all casual mobile game projects at Kwalee, including those that are internally and externally developed. 

Beginning his glittering games industry career as a Producer at Codemasters, where he first worked alongside Kwalee CEO and Codemasters co-founder David Darling, Godfrey played a role in major titles such as Operation Flashpoint and the Colin McRae Rally racing game series.

Since then, Godfrey has enjoyed stints at Activision, Electronic Arts, King, Wargaming – where he headed up the firm’s dedicated mobile games studio – and Bossa Studios. His work in the industry has touched upon almost every gaming platform and genre, from MMO to match-3 puzzle. 

Publish With Us | Chart-Topping Mobile Game Publishing | Kwalee
Make mobile games? Looking for a publisher with top-class user acquisition, monetisation and game design? Partner, Publish, Profit.
Kwalee | Chart-Topping Hypercasual, Casual, PC & Console Game Publishers

His arrival comes at a crucial time for Kwalee, following the publisher’s acquisition of the French studio Tictales and its portfolio of successful free-to-play narrative games on mobile. 

“The welcome I have had since joining Kwalee has been one of the warmest and most positive of my career,” enthused Godfrey. “Everyone here is incredibly hungry to learn, lend a hand, push themselves beyond their comfort zones and to embrace change. Everything that’s said about the company culture at Kwalee, you can see lived by the team here day in and day out.”

Head of Casual Mobile Games Callum Godfrey
Head of Casual Mobile Games Callum Godfrey

As winner of Best Large Studio at the most recent TIGA Awards, Kwalee has placed tremendous emphasis on building a positive culture – one that is packed with creative spirit, bold risks thanks to its “fail fast” mentality, and providing its employees an opportunity to think outside the box and pitch their ideas via Creative Wednesdays. As Head of Casual Mobile Games, Godfrey will help to build on those foundations and introduce new ways for the entire company to shape the casual games output, both from an internal development and publishing standpoint.

Head of Mobile Publishing William Cox was excited to discuss what Godfrey’s arrival will offer Kwalee’s partnering developers: “With Callum on board, we can expand our publishing operations at Kwalee, support developers even further, and lean on his experience to publish an even ​ greater variety of experiences for mobile gamers,” he said. 

Head of Mobile Publishing William Cox
Head of Mobile Publishing William Cox

“In Callum, we have someone with a proven track record in driving casual gaming success. Any developer working on a casual mobile title could benefit from his perspective, and there’s no time like the present for developers to get in touch to discuss opportunities.” 

Currently, Kwalee is actively seeking developers with a strong drive to publish deeply engaging mobile games for long-term commercial success. Developers can learn more about publishing their game with Kwalee here:


Get updates in your mailbox

By clicking "Subscribe" I confirm I have read and agree to the Privacy Policy.

About Kwalee

Kwalee is a games publisher and developer based in Leamington Spa, UK, which boasts more than 1 billion installs on mobile platforms with games such as Teacher Simulator, Draw it, Bake It, Shootout 3D, Rocket Sky! and Line Up: Draw the Criminal. The company also publishes a growing catalogue of PC and console titles including Eternal Hope, Tens, Scathe, and Wildmender along with the upcoming titles ROBOBEAT, Space Chef, The Precinct and The Spirit of the Samurai.

Founded by games industry icon and Codemasters co-founder David Darling CBE, who is joined by a fast-growing team of global gaming experts with studios in the UK, India, Portugal and China and remote team members all over the world, Kwalee is on the lookout for high-quality games to publish on all platforms and encourages developers to get in touch.

Outside of its games, Kwalee is also highly active in the industry, as an ambassador of not-for-profit organisation Women in Games and a regular supporter of the charity SpecialEffect.