Kwalee Transforms the Games Industry with ‘Mind Games’

Innovative Brainwave Technology That Develops Games Using The Power Of Thought

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Leamington Spa, April 1, 2023 - Kwalee, the UK’s leading mobile game developer and publisher, has announced the launch of ‘Mind Games’, a transformative new approach to game development that lets game designers create games solely through the power of thought. Everything from model creation, animation and code can be built using the new technology.

It combines Kwalee's proprietary K.A.I. program — an employee initiative that encourages them to pitch A.I. ideas to augment the business — with the incredible power of the human mind. With 'Mind Games' developers can create games using nothing but their thoughts, removing the need for traditional input devices.

'Mind Games' represents the culmination of years of research and development by Kwalee's team of engineers and designers. By integrating A.I. technology with cutting-edge ‘Fast Organic Open Loop’ (F.O.O.L) technology, Kwalee has created a platform that is poised to transform the games industry and open up new possibilities for creativity, innovation, and transformation across multiple digital industries.

Harry Lang, Vice President of Marketing at Kwalee, added:-

"We're incredibly excited about the potential of 'Mind Games'. This is a truly groundbreaking technology that has the power to revolutionise the games industry and open up new possibilities for creativity and innovation. We see ‘Mind Games’ as a positive rather than a source of existential horror and we’re excited to see how people react to the thousands of games Kwalee will be able to think into reality every week when we bring it to the mass market.”

We reached out to the Head of Programming for a comment, but it seems the entire team had vanished from Kwalee’s HQ. Rumours suggest the team just noped out of the 'Mind Games' test session before its official unveiling, stating:-

 “Why on earth would we even build this thing!?” 

Despite this negativity, Kwalee is committed to pushing the boundaries of what's possible in games innovation, and with 'Mind Games' they’re taking a giant leap forward in their quest to create the next generation of games, thus transforming the mobile, PC and Console gaming markets - hopefully without any nefarious consequences.

Kwalee Media Contact

To address queries regarding this story, a career at Kwalee, a publishing deal with them, or general information about the company itself, please contact the following representative.

Joanna Mazur

PR Manager, Kwalee




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About Kwalee

Kwalee is a games publisher and developer based in Leamington Spa, UK, which boasts more than 1 billion installs on mobile platforms with games such as Teacher Simulator, Draw it, Bake It, Shootout 3D, Rocket Sky! and Line Up: Draw the Criminal. The company also publishes a growing catalogue of PC and console titles including Eternal Hope, Tens, Scathe, and Wildmender along with the upcoming titles ROBOBEAT, Space Chef, The Precinct and The Spirit of the Samurai.

Founded by games industry icon and Codemasters co-founder David Darling CBE, who is joined by a fast-growing team of global gaming experts with studios in the UK, India, Portugal and China and remote team members all over the world, Kwalee is on the lookout for high-quality games to publish on all platforms and encourages developers to get in touch.

Outside of its games, Kwalee is also highly active in the industry, as an ambassador of not-for-profit organisation Women in Games and a regular supporter of the charity SpecialEffect.