Kwalee Recruits Ex-SEGA Director as New Head of Mobile Publishing

William Cox joins from Ubisoft to lead the company’s mobile game publishing efforts

Kwalee has found its new Head of Mobile Publishing as the company continues to expand on its publishing operations across both mobile and non-mobile platforms. With extensive management and analytical experience in a games industry career spanning 15 years, William Cox takes the reins of all the prolific developer and publisher’s third-party mobile game publishing efforts. 

Starting his career with Panasonic, Cox made the jump into the games industry at SEGA, where he held various analytical and publishing roles as he climbed the ranks in a 12-year stint with the company. This spell culminated with him taking the reins as the Director and Country Manager of goGame (a subsidiary of SEGA) in 2017.

Head of Mobile Publishing Will Cox
Head of Mobile Publishing Will Cox

Some career milestones during Cox's time at Sega include leading Southeast Asia growth to more than 200 team members, spearheading an eight figure investment round, brand partnerships with One Animation and Disney, and multiple high-profile game launches including Disney Crossy Road, Shin Megami Tensei: Liberation Dx2, Oddbods Turbo Run and SEGA Pocket Club Manager. He joins Kwalee from Ubisoft Singapore, where he was Studio Operations Manager.

Cox joins a publisher in Kwalee that is rarely out of the App Store charts, most recently with Traffic Cop 3D: a #1 app (all categories) on the App Store in the USA, the UK and Canada. Leveraging his extensive experience in mobile game publishing and management, Cox’s role will be to help even more developers around the world to publish their mobile games with Kwalee.

David Darling, CEO of Kwalee said:

“Will is thoughtful and analytical and has an outstanding track record in the industry for strategy and management, along with plenty of hands-on experience of game publishing, so we’re thrilled for him to be joining us. We believe that no other publisher gives developers a better chance of success and with Will on board, I’m even more confident of that.”

CEO David Darling
CEO David Darling

Incoming Head of Mobile Publishing William Cox had this to say about his new role: 

“I’m thrilled to be joining Kwalee at a time of rapid expansion with many exciting projects in the works. I’ve spent the last decade working in numerous game publishing roles in the US and Asia and can’t wait to bring this experience to the mobile game publishing team at Kwalee. I’m excited to get back to the UK and help bring to life our vision of being the world’s #1 publisher.”

Kwalee is constantly on the lookout for developers who wish to publish their hypercasual games and turn them into chart-topping hits. To find out how you can publish your game with them, visit:

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About Kwalee

Kwalee is a games publisher and developer based in Leamington Spa, UK, which boasts more than 1 billion installs on mobile platforms with games such as Teacher Simulator, Draw it, Bake It, Shootout 3D, Rocket Sky! and Line Up: Draw the Criminal. The company also publishes a growing catalogue of PC and console titles including Eternal Hope, Tens, Scathe, and Wildmender along with the upcoming titles ROBOBEAT, Space Chef, The Precinct and The Spirit of the Samurai.

Founded by games industry icon and Codemasters co-founder David Darling CBE, who is joined by a fast-growing team of global gaming experts with studios in the UK, India, Portugal and China and remote team members all over the world, Kwalee is on the lookout for high-quality games to publish on all platforms and encourages developers to get in touch.

Outside of its games, Kwalee is also highly active in the industry, as an ambassador of not-for-profit organisation Women in Games and a regular supporter of the charity SpecialEffect.